SOCIAL MEDIA MARKETING BOOT CAMP

Social Marketing:  An Executive Overview

Presenter:   Kim Williams, Client Services Manager, BĒM

This Social Media Marketing Overview kicks off our Boot Camp series with a non-technical walkthrough of the different components of Social Marketing.   If you are new to SMM or just looking to explore what this Web 2.0 strategy is all about, this is the workshop for you. This is not a "how to do it" workshop, rather a "why you should do it" executive overview. 

Leveraging LinkedIn 

Presenter:   Kim Williams, Client Services Manager, BĒM

LinkedIn should be a key element of any Social Media Marketing strategy. Whether you are new to LinkedIn or a Connection guru, you'll walk away from this workshop with a detailed understanding of how to use LinkedIn to benefit your company. We'll cover how to setup and finish your personal profile, growing your network connections, asking for and responding to recommendations, setting up your company's group profile, finding and participating in other groups and general LinkedIn techniques to embrace and avoid. 

Facebook: Converting Fans into Leads

Presenter: Jeremy Shaffer, Digital Marketing Team Leader, BĒM

If you think Facebook is only for high school, college and personal endeavors, you need to join us for this detailed tour of Facebook and explore how you can use it in business. Should your company have a Facebook page? Who should be your target fans? How can you most effectively grow your fan base? Join us to explore these questions and more as we take a detailed tour of the fastest growing social media platform on the planet.  

Maximize ROI with your Blog & Twitter

Presenter:   Kim Williams, Client Services Manager, BĒM

An overview of blogging and Twitter and how they can be utilized to generate leads, cross-sell products/services and provide customer service. Running a business blog and participating on other blogs is a popular element of an effective Social Network Marketing strategy.  In this workshop, we'll take an in-depth view of the common blog platforms, how to get a blog started, options for integration into your website, resource time requirements, what you should blog about, results you should expect, and discuss overall blog etiquette.  

Drive Customers to Your Brick and Mortar Store

Presenter:  Jeremy Shaffer, Digital Marketing Team Leader, BĒM

The way customers are finding local services, restaurants and retailers is rapidly changing. With highly mobile, socially-driven channels like Groupon, Foursquare, Yelp, smartphone advertising and text message marketing, local businesses can get their name in front of the right audience, at the right time, and in the right place. This session puts brick-and-mortar stores at center stage, and covers the strategies, tools, and best practices for getting people in the door.

Strategy & Success in Social Marketing

Presenter:  Kim Williams, Client Services Manager, BĒM

This workshop wraps up our Social Marketing Boot Camp series and brings it all together with an in-depth discussion on Social Media Marketing strategies and how to measure your success in SMM.  Find out what key performance indicators you should be watching and learn how to "listen" for your brand on the Internet. This last workshop of the series will show you how to take what you've learned in the previous sessions and weave it into your interactive marketing strategy for fabulous results.  

Seating is limited for this very popular workshop, therefore, early registration is recommended.  The fee for this workshop is $69.  Seminar materials, continental breakfast and boxed lunch are included.

We look forward to seeing you at the

BĒM Education Center

Friday, February 24, 2012 from 8:30AM – 4:00PM